Local government
Connect to Your Council Takeup Campaign - Campaign Review and Recommendations for Future Local Authority Campaigns (Burst 1-3)

Connect to Your Council Takeup Campaign - Campaign Review and Recommendations for Future Local Authority Campaigns (Burst 1-3)

Published 20 December 2007
Type(s) Reports and summaries, Research and statistics
Site Local government
Product code 07 LGME 04989
Price Free

Summary

The national 'Connect to your Council' campaign was launched in May 2006 with the aim of building public awareness and encouraging use of Local Authority online services.  Over the course of the Campaign it has helped Local Authority websites maintain a consistent share of web traffic in a dramatically growing market.

The Campaign runs until March 2008 and people visiting the Campaign website at www.direct.gov.uk/mycouncil (external link) only need to enter a post code, town or street name, to be directed to the relevant service page of their council's website.

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