Housing
Incentives and beyond? The transferability of the Irwell Valley Gold Service to other social landlords

Incentives and beyond? The transferability of the Irwell Valley Gold Service to other social landlords

Published 12 June 2003
Type(s) Research and statistics
Site Housing
Product code 03HD01399
ISBN 1851126430
Price £7.00 (free to download below)

Summary

The 2001 Labour Party election manifesto committed the Government to examine 'ways in which tenants can be helped to gain an equity stake in the value of their home'. Proposals for equity stakes have emerged from a debate on 'asset-based welfare' which aims to promote asset ownership more widely across all parts of society as a means of combating social exclusion. In the social housing context, it could also achieve other policy objectives, for example by acting as a driver to improve the status of social housing by changing the relationship between landlords and their tenants.

The 'Gold Service' scheme operated by Irwell Valley Housing Association (IVHA) is an approach to the delivery of housing management services that includes offering incentives to tenants designed to encourage, in a broad sense, a feeling of them having a stake in their home and tenancy. Gold Service has produced significant improvements in performance within IVHA and has aroused a good deal of interest and comment within the housing profession. A version of the approach has now been implemented by Castle Vale HAT (CVHAT) to the very different situation they face. A number of other social landlords are also actively considering it.

Gold service therefore seeks to achieve some of the aims of equity stakes, in particular improving the status of social housing through a new approach to landlord and tenants relationships, although it does not address other potential aims such as promoting asset ownership or home ownership.

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