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• Home Information Packs, Consumer Focus Groups: Qualitative Research - Summary Findings

Housing

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Summary

The intention of this research was to examine the introduction of Home Information Packs (HIPs) in a live market environment, looking in particular at the views and perceptions of its main stakeholders - the consumers who have had experience of buying or selling their home with a HIP. The issues addressed in this study are as follows:

• overall understanding of the HIP, its purpose and various components
• how the requirement for a HIP has affected the buying/selling process
• usefulness of the HIP to buyers and sellers
• which elements of the HIP were most useful and why?
• which elements of the HIP were not useful and why?
• of those elements that did not work well - what changes could be made to improve them?

This report provides summary findings from 12 focus groups with buyers and sellers. Two groups were held in each of the following locations: Stockport, Nottingham, Cardiff, Maidenhead, Birmingham and London. Fieldwork took place between 26 February 2008 and 6 March 2008. Group participants were randomly recruited using face to face methods.

The findings and recommendations in this report are those of the consultant authors and do not necessarily represent the views or proposed policies of Communities and Local Government.

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