Fire and resilience

FRS Circular 17/2008 - ‘Fire Kills’ - National Fire Safety Advertising and Targeted Campaign Plan 2008/2009

Published 28 April 2008
Type(s) Circular and official letters
Site Fire and resilience
Price Free

Summary

The 'Fire Kills' campaign will continue to focus on smoke alarm maintenance.  This has proved to be an effective way of raising awareness and creating a call to action by householders to check and replace their smoke alarms.  The campaign will be spearheaded by television advertising and will be underpinned by a programme of tactical PR, sponsorship and partnership work with key organisations to raise awareness with vulnerable and harder to reach groups at high risk from fire.

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