FRS Circular 17/2008 - ‘Fire Kills’ - National Fire Safety Advertising and Targeted Campaign Plan 2008/2009
| Published |
28 April 2008 |
| Type(s) |
Circular and official letters
|
| Site |
Fire and resilience |
| Price |
Free |
Summary
The 'Fire Kills' campaign will continue to focus on smoke alarm maintenance. This has proved to be an effective way of raising awareness and creating a call to action by householders to check and replace their smoke alarms. The campaign will be spearheaded by television advertising and will be underpinned by a programme of tactical PR, sponsorship and partnership work with key organisations to raise awareness with vulnerable and harder to reach groups at high risk from fire.
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