Communities and neighbourhoods

Online Social Networks - Research Report

Published	24 October 2008
Type(s)	Research
Site	Communities and neighbourhoods
Product code	08RPD105574/D
ISBN	9781409806332
Price	Free

Summary

Social Networking Sites (SNSs) have become a global phenomenon, with communities such as MySpace, Facebook and Bebo reporting user figures in the hundreds of millions. People, having been invited into or chosen to join these communities, are able to publish multimedia content about themselves, their interests and concerns. They can establish links to existing friends or discover new friendships because the social networking sites help them to identify people who share common interests and pastimes (eg people in the same town or with the same hobbies, or who like similar films). Instead of being limited to a network amongst peers within the schoolyard or workplace, social networking sites are increasingly allowing relationships to be built up with people right across the globe and from all walks of life. Inside these networks, people are now actively collaborating, creating new content and finding a global voice for themselves.

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