Communities and Local Government
A selection of images representing communities.
Direct contact 020 7944 4400- contactus@communities.gov.uk
Campaign toolkit
The Take-Up Campaign has produced a creative toolkit for local authorities to use in the development and implementation of their own communications and marketing campaigns - at a local and/or regional level - for raising citizen awareness and take-up of online services.
The toolkit provides all the creative material used for the national campaign in a format which can be adapted and customised for a local authority's own needs. It also includes information on how to go about running advertising and PR campaigns.
The toolkit includes creative templates for print, radio and online advertising, and can be amended and branded to suit each council's own house style, whilst allowing the campaign message and style to remain constant. The toolkit is available for local authorities to download from the Product Share website at: www.productshare.org.uk/pp/publication/projects.asp?ID=6056.
