Local government

'Connect to your council' take-up campaign

Image of an abandoned sofa"Little did I believe that the most invention, elegance and charm was going to come from a campaign to promote your local council services and the fact that they're available online."
(New Media Age, 7 September 2006)

The Take-Up Campaign to encourage more people to use effective and efficient online council services was launched by Communities and Local Government on 8 May 2006.

Under the strap-line of Connect to your council the Campaign was designed to raise citizen awareness that they can access a wide range of council services online, from finding information on rubbish collection, to applying for school places, or paying bills. People going to the Campaign home page at www.direct.gov.uk/mycouncil (external link) only need to enter a post code, or town or street name, to be taken directly to the relevant service page of the local council website. With two-thirds of UK homes connected to the Internet and over 10 million broadband connections, there is a huge opportunity for people to connect with their council online put themselves in charge of when, where and how they access local services.

This section provides local authorities with the latest information on the Take-Up Campaign, including the media plan, creative resources, and details of upcoming events.

If you have any questions about the Take-Up Campaign, or require further information, please email takeup@communities.gsi.gov.uk.

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