Local government

'Connect to your council' take-up campaign

Take-Up campaign - Connect to your council"Little did I believe that the most invention, elegance and charm was going to come from a campaign to promote your local council services and the fact that they're available online."
(New Media Age, 7 September 2006)

The Take-Up Campaign to encourage more people to use effective and efficient online council services was launched by Communities and Local Government on 8 May 2006.

To date, the Campaign has won awards for its creative content, established a permanent destination page for Local Authority services on the Directgov portal at www.direct.gov.uk/mycouncil (external link), published a world-first evaluation of potential CO2 efficiencies arising from increased public take-up of online local authority services, supported an 8% increase in online applications for Free-School Meals at Tameside MBC and pioneered the use of targeted email marketing in UK Government, including a 66 per cent open rate for emails on local recycling services at Bolton MBC.

This section provides local authorities with the latest information on the Take-Up Campaign, including media plans, creative toolkits, and related research & evaluation.

If you have any questions about the Take-Up Campaign, or require further information, please email takeup@communities.gsi.gov.uk.

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