Fire and resilience

"Pull Your Finger Out!" TV advertisement

The TV advertisement for the "Pull Your Finger Out!" campaign is below.

Transcript of TV advertisement

In this commercial, we open on Julie Walters sat in a kitchen.

She then turns to camera and speaks in a warm friendly tone.

Julie: Chance are you're not doing a lot at the moment, sitting watching me.

Instead you could be …I dunno, saving the life of someone you love. (Begin to reveal)

The shot widens to reveal that she's actually in a kitchen ravaged by fire. The juxtaposition between the macabre visual and her pleasant almost nonchalant demeanour sets a creepy tone.

Julie: One in three smoke alarms doesn't have a working battery.

So let's see, who's going to be trapped in the house while it burns? Your brother? Your mother? You?

She makes a subtle indication with her index finger.

Maybe you should test yours now. Go on, pull your finger out.

We see a logo saying FIRE KILLS and the words fire kills you can prevent it also appear on screen.

 

Pull Your Finger Out!

"Pull Your Finger Out!" and stay safe from fire.

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