"Pull Your Finger Out!" and stay safe from fire

A new campaign launched 15 January 2008 by Communities and Local Government is delivering the stark message to 'Pull Your Finger Out' and check your smoke alarm.

Fire Kills, a publicity campaign aimed at reducing the number of preventable deaths in house fires, has produced a new advertising campaign to help encourage people to check their smoke alarms more regularly.

Julie Walters - Pull Your finger Out campaign image Fronted by Julie Walters, the advert highlights the devastating and potentially fatal consequences of not testing your alarm often enough. Running in England from 15 January to 9 March 2008, it shows the horrific aftermath of a fire in the home with a burnt out kitchen providing the backdrop to the scene.

The sad fact is that one in three smoke alarms fails to operate in fires - mainly due to missing or non working batteries. Maintaining a smoke alarm takes moments and can save lives. For more information about the campaign, see below.

For more information on fire safety, visit www.firekills.gov.uk (external link).