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Take-Up Campaign Media Plan: March 2006 Outline

Published	9 March 2006
Type(s)	Strategies and action plans
Site	Local government
Price	Free

Summary

This paper gives an overview of the proposed media plan and timing for the first phase of the Take-Up Campaign planned for March to August 2006. It focuses on four broad phases:

Advertorial (27 March 2006 onwards)
National awareness (8 May - 30 June 2006)
Regional awareness (5 June - 8 July 2006)
Local awareness (5 June 2006 onwards)

Please note that this plan may be subject to change.

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Take-Up Campaign Media Plan: March 2006 Outline
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